Back in 2019, I was sitting in a coffee shop in downtown Peterborough
when my friend Mei mentioned she'd been avoiding opening her credit
card statements for three months. Smart person, great job, but
completely lost when it came to budgeting.
That conversation stuck with me. Here was someone who could solve
complex problems at work but felt overwhelmed by basic financial
planning. Turns out, she wasn't alone.
We discovered that most financial education assumes you already know
the fundamentals. It's like teaching calculus before arithmetic. So we
built something different — programs that start where people actually
are, not where textbooks think they should be.